Dexerto is an award-winning
media company at the forefront of
gaming culture and esports.
MISSION
Our mission is to be the premier destination for engaging and informative coverage of all things gaming and entertainment, leading our audience on a journey from initial curiosity to obsession.
OUR PARTNERS
Here are a some clients, past and present,
we’ve worked with.
Our content is a mix of talent-presented videos and word-class articles that give fans the right message at the right time.
CONTENT YOU'LL LOVE
You’ve Finally Made It is an entertaining
one-on-one interview series wherein viewers see their favorite influencers react to photographs from key moments in their life and career.
You've Finally Made it, ft. Mystic7
In Undercover Gamer, we sit down with famous musicians, athletes, actors, and entertainers to explore the often overlooked connections between gaming and other popular cultural pillars.
Undercover Gamer
Bits of data flow like a river, a constant stream of information. Silence, yet constant chatter. No rest, only function.
Neekolul
Exploring the lifestyle of esports’ most popular CEO with a tour of his garage, content creation studio, shoes collection, home theatre and more.
OpTic H3CZ
Discussing the DC Universe with film star Alice Braga in promotion of the film Hypnotic through an exclusive one-on-one interview.
HYPNOTIC
Chris gazed out his window, where a solitary plastic bag danced gracefully in the wind. In the midst of life's chaos and insanity, he realized that true meaning could be found in the simplest and most unexpected of places. This epiphany on the nature of existence, born from the mesmerizing dance of a mere plastic bag, led him to embrace life's fleeting beauty and the delicate balance between order
and chaos.
The Lab Placeholder 4
WATCH IT HERE!
DEXERTO NEWS
FEBRUARY 2023
DECEMBER 2022
MARCH 2022
Dexerto Co-founder, Nicolas HulsmanS selected for Forbes 30 under 30.
Dexerto wins the esports awards 'esports coverage platform of the year 2022'
How endemic esports publication dexerto is making a bigger play for brand partnerships
Copyright © 2023 Dexerto. All rights reserved.
Privacy Policy
Terms And Conditions
Acceptable Use Policy
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WATCH IT HERE
READ IT HERE
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PRESS COVERAGE
BRAND ASSETS
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Dexerto CEO Josh Nino on standing out among gaming publishers
JANUARY 2023
CONTACT US
Nicolas Hulsmans
Forbes 30 Under 30
2023 - RECOGNITION
5GRV Tour
Shorty Awards Finalist
2023 - NOMINATED
Esports Awards
Coverage
2022 - WINNER
Esports Awards
Coverage
2019 - WINNER
Esports Awards
Journalist
2019 - WINNER
UK Esports Awards
Reporter of the Year
2018 - WINNER
- Digiday
"Ultimately, Dexerto’s ongoing success in the brand partnership arena is further evidence that gaming is expanding into other areas of culture and society."
- Business Insider
“The global gaming-news hub Dexerto has emerged as formidable player despite a tough media climate...its growth is something of an anomaly as other endemic esports publishers have faltered.”
SHAPING
GAMING
THE FUTURE
OF
x
ENTERTAINMENT
.
Accolades for our award-winning work.
OUR RECOGNITIONS
Press coverage of our work.
X
X
X
X
SHAPING
NEXT
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Copyright © 2023 Dexerto. All rights reserved.
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Acceptable Use Policy
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WORKING HERE
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IAB STANDARD
Viewability: +70%
CTR Benchmark: 0.05-0.1%
Standard IAB ads are a set of standardized advertising formats created by the Interactive Advertising Bureau (IAB). They have specific sizes and can be used on multiple websites and platforms. They include formats such as leaderboard, skyscraper, and rectangle and can be used for various advertising goals.
Viewability: +70%
CTR Benchmark: 0.05-0.1%
Pre-roll video appears before the main video content on Dexerto or streaming events. This is an effective way to reach your target audience and promote your brand, products, or services. With pre-roll video, you can capture the attention of viewers before they watch their desired video content, ensuring that your message is seen by a captive audience. The length of Dexerto’s pre-roll selections are: 6 seconds, 15 seconds or 30 seconds.
By using pre-roll advertising, you can increase brand awareness and engagement, as well as drive traffic to your website or campaign.
PRE-ROLL VIDEO
Viewability: +70%
CTR Benchmark: 0.05-0.1%
At Dexerto, we specialize in creating custom rich media content that engages users and drives conversions. We understand that traditional static banners are no longer enough to capture the attention of today's online audiences, which is why we offer a range of interactive and immersive options.
We work closely with our clients to create content that is tailored to their specific needs and goals. By incorporating custom rich media into campaigns, not only does it increase engagement and brand awareness but also achieves higher conversion rates.
RICH MEDIA
LARGE LEADERBOARD
Our large leaderboard is a popular advertising display format utilized across various page types. The format is well-liked by advertisers since it allows them to prominently showcase their products or services while keeping the ad in a location that doesn’t disrupt the flow of content or clutter the page. Large leaderboards typically occupy a significant portion of the screen, making them ideal for capturing the user's attention and delivering an impactful message.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions:
Desktop: 970x250px
Mobile: 300x100
• Format: JPG/PNG/ 3rd party display tags
• File Size: 150K Max
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Fonts
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• Videos or Trailers
• CTA’s, Buttons, Taglines
To commence any design work we ask for the following standard
asset pack beforehand:
SMALL LEADERBOARD
Our small leaderboard is a common type of display unit used within our media advertising. They are popular because they provide a prominent placement on our page without taking up too much space, allowing advertisers to reach their target audience effectively while minimizing disruption to the user experience.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions: 728x90px
• Format: JPG/PNG/ 3rd party display tags
• File Size: 150k Max
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Fonts
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• Videos or Trailers
• CTA’s, Buttons, Taglines
HALF PAGE
Our Half Page ad unit is a popular choice that strikes a perfect balance between visibility and user experience. The ad unit is designed to be a medium-sized rectangular banner that can be placed within content, providing advertisers with a prominent and eye-catching position on the page without being too intrusive. The Half Page ad unit is an excellent choice for advertisers who want to showcase their products or services in a relevant context while maintaining a user-friendly experience. With its size and versatility, the Half Page ad unit can be utilized to create impactful campaigns, from brand awareness to product promotion, and more.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions: 300x600px
• Format: JPG/PNG/ 3rd party display tags
• File Size: 150kb Max
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Fonts
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• Videos or Trailers
• CTA’s, Buttons, Taglines
MPU
Our MPU (Mid-Page Unit) ad unit is a widely-used format for Dexerto.com that offers a balance between visibility and user experience. The unit is designed to be a medium-sized rectangle that can be placed within content, providing advertisers with a prominent position on the page without overwhelming the user. The MPU is a popular choice for advertisers who want to showcase their products or services within a relevant context, while still keeping the user's experience in mind. With its moderate size and versatility, the MPU can be used for a variety of purposes.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions: 300x250px
• Format: JPG/PNG/ 3rd party display tags
• File Size: 150K Max
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Fonts
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• Videos or Trailers
• CTA’s, Buttons, Taglines
PRE-ROLL
Our small leaderboard is a common type of display unit used within our media advertising. They are popular because they provide a prominent placement on our page without taking up too much space, allowing advertisers to reach their target audience effectively while minimizing disruption to the user experience.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions: ??px
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Fonts
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• Videos or Trailers
• CTA’s, Buttons, Taglines
SKYBOX
In addition to its prominent placement above the page header, the Skybox unit also boasts a range of engaging features that can captivate the audience's attention. The Skybox unit's full-width responsive design ensures that it displays beautifully on all devices, providing advertisers with maximum exposure to their target audience. The unit's versatility allows for the integration of HTML5 animations, interactive videos, carousels, and social widgets, creating a dynamic and immersive experience for users while maintaining a persistent sticky placement for maximum visibility. The Skybox unit is an ideal choice for advertisers who want to make a bold statement and leave a lasting impression on their audience.
ASSETS REQUIRED
Specs for client designed creative assets:
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
• Dimensions:
1. Desktop Expanded: Large 1920x350px
2. Desktop Collapsed: Large 1920x120
3. Mobile Expanded: Portrait 800x450
4. Mobile Collapsed: Portrait 800x150
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
INTERSCROLLER
Our full-width mobile interscroller has always been a staple in our unit library. The mobile Interscroller provides maximum visibility to your target audience. It also offers a versatile set of features to captivate your audience's attention, including HTML5 animations, interactive videos, carousels, maps, and social widgets. This ad unit is capable of housing both video and rich media animations, making it an ideal choice for advertisers who want to showcase their products or services in a visually stunning way.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions: 720X1280
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
DESKTOP SCROLL
With its eye-catching placement seamlessly expanding and collapsing within the page, this ad unit is sure to grab your audience's attention. It features a versatile set of tools for advertisers to create dynamic and engaging content. Like an accordion, the ad opens to reveal additional content, initially shrouded within the unit.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions:
1. Desktop
a. Expanded Area: 970x485
b. Collapsed Area: 970x115
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
DESKTOP SKIN TAKE OVER
Our desktop skin is the ultimate tool for creating an immersive advertising experience. The desktop skin ad unit is a large, custom background image that wraps around the content of Dexerto’s home, evergreen or article pages,, providing advertisers with maximum exposure to their target audience. This ad unit is designed to be responsive up through hyper-wide resolutions, ensuring a seamless experience for users. With its high-impact design, the desktop skin ad unit offers a unique opportunity for advertisers to create a visually stunning and engaging ad that captures their audience's attention. These skins also boast the ability to be animated, housing videos and a plethora of different types of Call-to-Action options.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions:
1. Desktop: 1200x250
2. Gutters Background: 375x1080
a. Content Safe Area: 150x800
copy/messaging separate from background
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
3D CUBE
This unique ad unit offers a visually stunning and engaging experience for users, allowing them to swipe through a 3D cube to explore your brand's offerings. The 3D Cube is a powerful tool for increasing user engagement and driving conversions, as it allows users to interact with your brand in a fun and memorable way. With its customizable design, the 3D Cube can be tailored to your specific needs, whether you want to showcase your products, promote a new service, or drive traffic. The 3D Cube also supports both automatic and user-initiated animation, allowing you to create a dynamic and immersive experience for users. In addition, the 3D Cube can display video and HTML5 animation, providing a versatile and impactful solution for your advertising needs.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions:
1. Desktop: (4) 970X250
2. Mobile: (4) 300x250
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
RESPONSILVE FLEX CAROUSEL
Our newest addition to our library, the Responsive Flex Carousel. This ad is designed
to dynamically fit itself into any ad placement, this ad unit offers a flexible and responsive solution for advertisers looking to their assets quickly without worrying about specific IAB or ad-unit sizing complexities. The Responsive Flex Carousel is a versatile tool that seamlessly integrates into any ad placement without hassle.
ASSETS REQUIRED
Specs for client designed creative assets:
• Format: Please inquire
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
INTERACTIVATOR
Designed to engage and captivate your target audience, the Interactivator is a simple game-based ad unit that encourages users to interact with your brand in a fun and memorable way. This ad unit is a powerful tool for driving engagement, increasing brand awareness, and boosting conversion rates. With its unique and customizable design, the Interactivator can be tailored to suit your specific needs, whether you want to promote a new product, drive traffic to your website, or encourage social media engagement. The Interactivator is an engagement based ad unit that provides users with a simple yet immersive experience, encouraging them to take action and “experience” your brand.
ASSETS REQUIRED
Specs for client designed creative assets:
• Dimensions:
1. Desktop: XXXX
2. Mobile: XXXX
• Format: JPG/PNG/ 3rd party redirect tags
• File Size: 200k Max (polite load 2mb)
Assets required for custom design by Dexerto:
Dexerto has our in-house custom content and design team that can produce and serve your ads, if you prefer.
To commence any design work we ask for the following standard
asset pack beforehand:
• Layered PSD’s (including any of the following: Key Art, Logos, Products,
Backgrounds, Textures, Characters, Box Shots, Screenshots)
• Client logos, Small Print, Age Ratings
• Style/Brand Guidelines
• CTA’s, Buttons, Taglines
• Image Files: .jpg, .png, .gif
• Fonts: .otf, .ttf
• Videos or Trailers: .mp4, .mov
SKYBOX
INTERSCROLLER
DESKTOP SWELL
MPU
HALF PAGE
LARGE LEADERBOARD
SMALL LEADERBOARD
FLEX CAROUSEL
INTERACTIVATOR
3D CUBE
DESKTOP SKIN
VIDEO
RICH MEDIA
IAB STANDARD
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PRE-ROLL VIDEO
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Copyright © 2023 Dexerto. All rights reserved.
Privacy Policy
Terms And Conditions
Acceptable Use Policy
CONTACT US
HOME
PARTNERS
CAREERS
MEDIA
CONTACT US
AD SPECS